Digital Marketing Strategy

Marketers looking for the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing a digital marketing strategy that will be effective for their needs.

At ITE, we have adopted an effective methodology to create and deliver a successfull digital marketing strategy for your business that works every time.

DEFINE BUYER PERSONAS

Buyer personas represent your ideal customer(s) and can be created by researching, surveying, and interviewing your business’s target audience.

EXISTING DIGITAL CHANNELS AND ASSETS

We review and evaluate your existing digital marketing channels and assets to determine what to incorporate in your strategy

DEFINE &  OPTIMIZE GOALS & BUDGETS

Together, we will define the digital marketing goals which are tightly aligned with the fundamental goals of the business. Your digital marketing strategy will include a breakdown of budgetary figures needed to achieve defined goals. Those figures will be defined per social media channel.

SUBMIT THE STRATEGY DOCUMENT

We will deliver you the strategy document which will be be very individual to your business
You will use it to map out the actions you’re going to take to achieve your goal over a period of time.

FOLLOW UP, SUPPORT & IMPROVE

We are available to follow up and assist your marketing team implement your digital media strategy, generate relevant reports, and optimize where and when needed.